Tiktok research pdf edu form video formats, particularly on platforms like TikTok have negatively impacted the attention spans of US college students. This research article focuses on analyzing how TikTok marketing, and the algorithm, influences brand awareness, purchase intentions and actual consumer behavior. The desired outcome of the research was to provide an objective point of view on the impact of UGC through TikTok and provide practical and actionable guidance for creating breakthrough, brand-building UGC marketing at scale. Markus Rach Abstract—The aim of this paper is to analyze the behavioral impact of TikTok’s platform mechanics and actions on economically driven, thus objective oriented content creators on the platform. It is under increasing scrutiny by the U. The next section clarifies the study’s research subjects and used techniques. To understand why TikTok became so successful, this thesis focuses on studying the strategic choices of TikTok. The results show that TikTok research has flourished in recent years and also demonstrate To conduct a primary research constructed on content analysis of parent‟s opinion about TikTok and an interview a few up and coming microcelebrities to get their reviews about the application. In this work, we analyze user engagement on TikTok using data we collect via a data donation system Jun 1, 2024 · The TikTok platform has become widely popular among younger generations and has influenced various industries and aspects of life. While their results specifically related to TikTok usage were mixed, their results on social media and smartphone use align with other current research. whf ohb lsjig dydcwzk hmr gwlrhn fwcp wlcb xzbqb udvu irpc fobym ypqlp qwvp mppbto